Several people have now asked me what the new Steri Stumpie Flavournation thing is all about (thanks for taking an interest mum!). This should make it all clear I reckon:

“Honourable speaker, Chairperson of the National Council of Flavours, distinguished guests, comrades and friends and fellow Steri-lovers.

Today marks a momentous occasion in flavoured milk history. You, the people, have spoken of your passion and patriotism towards the flavours that we have elected into bottle, and we have heard those plaintive cries of love and support and are proud to announce that no longer will those cries go unacknowledged!

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So we’ve had songs (with music videos), adverts ,  cartoons and now Steri even has it’s very own uh poem…

We’re not sure how much we want to encourage this kind of thing but here it is (Johan Naude is the tortured literary genius behind this gem).

Long ago and far away,

There was a boy

Who had no joy.

He was not happy (always crappy),

Like a chewed up chappy.

Never satisfied,

Always cried,

Until he had a sip of… Steri Stumpie.

No more Humpty Dumpty!

No need to put this boy together

Because he was oh so happy forever.

The taste made him fly,

Never cry,

Joy in a bottle,

Puts the senses in full throttle!

The Steri team talks to our new ambassador and one of his entourage about the Steri board meetings and exporting Steri to Ghana. Note the Steri band keeping it real in the background… how ice cool are those dudes?!

We asked our new Steri Ambassador James to tell us a little more about himself ahead of his Steriship ceremony on Monday.

This is his story:

It is quite an honour being an official unofficial Steri Stumpie Ambassador I would feel the weight of carrying the responsibility of … but fortunately it’s easy to be a good representative, since you just sit back with a Steri and enjoy…piece of cake

My favourite flavour - Definately CHOCOLATE on odd days a cream soda or bannana is pretty good. The chocolate ones taste the best!

I’m nearly finished my PhD in Computer Science at UCT, specializing in Scientific Visualization…a hard job, and had many late nights. Must say, a few Steri’s can take you through those late nights quite nicely.

I think I’ve had up to 3 Steri’s in a day, but I think a better question is how many have you had with friends in a day and that must be about 12-rough estimate…see Steri’s all about the hanging out with friends or even stranger - Looking forward to having a Steri with you and the band.

I don’t know if I’d call it a ritual, but, there is the Steri olympics, where we try to set new world records for distance - Steri squirting…the only way to drink Steri, just like aero is better with the bubbles, so is Steri.

Jonny should be the Steri ambassador-can I nominate him for the next time. Jonny was the one who made the Steri video all by himself-it’s so brilliant! We had a Steri commitee and blog…thanks to Shell Thomas, Victor her brother - they even have a Steri bird…see now Shell Cloete and her , you should really look at steriparty.blogspot.com Jonny came down for the meeting and had the brilliant idea of having us give a Steri to the little girl in ImizamaYethu. Jonny D rocks! Jonny D can tell you more…

Now this is how to get the kats at Stump Towers to cough up furballs of excitement over an ambassador nomination. Jonathon and James met 8 years ago and a friendship was immediately ignited by a healthy obsession with the stumpster… After not much pondering, over many a steri stumpie, together they went on a mission to save the world and grow the cult of Steri.

They have dutifully started up their own steri fan page, a blog and created their own steri ad.

We’re particularly excited about the ad as it means we can save the 10 million big ones we had saved for an ad campaign and create  20ft tall steri-coloured robot cows instead. Woo Hah.

But uh dude are you giving this girl a Steri or wrestling her and her brother for it…? We’ll overlook it this time but play nice with the steris out there ok?!